Privacy Policy

This Privacy Policy explains how lefood.co.uk (“the Site” or “we”) collects, uses, and shares your personal information when you browse or make purchases on our platform.

Collection of Personal Information

When visiting our Site, we gather details about your device, interactions with the Site, and information needed to process transactions. Additional details may also be collected if you contact our customer support team. Any data that can uniquely identify an individual is referred to as “Personal Information” in this document. Below is an outline of the types of Personal Information we collect and why.

Device Information

• Examples: Browser type, IP address, time zone, cookie data, pages or products viewed, search queries, and interactions with the Site.
• Purpose: To display the Site properly and analyze its usage to improve functionality.
• Source: Automatically collected through cookies, log files, web beacons, tags, or pixels when you access our Site.
• Disclosure: Shared with our service provider Shopify for operational purposes.

Order Information

• Examples: Name, billing and shipping addresses, payment details (e.g., credit card numbers), email, and phone number.
• Purpose: To process orders, manage payments, arrange shipping, provide order updates, screen for fraud, and deliver relevant product or service updates based on your preferences.
• Source: Provided directly by you.
• Disclosure: Shared with Shopify for order processing.

Customer Support Information

• Purpose: To address inquiries and provide assistance.
• Source: Provided directly by you.

Minors

Our Site is not intended for individuals under 18 years of age. We do not knowingly collect Personal Information from minors. If you believe a child has shared their data with us, please contact us to have it removed.

Sharing Personal Information

To deliver our services and fulfill obligations, we share your data with third-party providers as outlined above.

Use of Personal Information

Your Personal Information is used to provide our services, including product offerings, payment processing, order fulfillment, and updates on products and promotions.

Legal Basis for Processing

Under the General Data Protection Regulation (GDPR), for residents of the European Economic Area (EEA), we process your data based on:

• Your consent;
• Fulfillment of our contract with you;
• Compliance with legal requirements;
• Protection of vital interests;
• Tasks carried out in the public interest;
• Legitimate interests that do not infringe your rights and freedoms.

Data Retention

We retain your Personal Information for as long as necessary to fulfill the purposes outlined, or until you request its deletion. Refer to the “Your Rights” section for further details.

Your Rights (GDPR)

If you reside in the EEA, you have the right to access, correct, transfer, or delete your Personal Information. To exercise these rights, contact us using the details below. Your data may initially be processed in Ireland before being transferred to other regions, such as Canada and the United States.

Cookies

Cookies are small data files stored on your device when you visit our Site. They enhance your experience by remembering preferences (e.g., login or region settings) and tracking usage patterns. Cookies also help us optimize the Site and deliver services efficiently.

We use various cookies, including functional, performance, advertising, and social media cookies, to improve your browsing experience and analyze traffic.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at hello@lefood.co.uk.